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☆ Kraft Heinz's CEO has a clean-eating lifestyle at odds with all that processed food — but he insists it shares his health mission
▼ + stars: | 2024-04-27 | by ( Cameron Manley | ) www.businessinsider.com time to read: +3 min

Kraft Heinz CEO Carlos Abrams-Rivera's healthy lifestyle seems at odds with his company's processed products. Food giant Kraft Heinz is aiming to offer customers healthier products and improve the nutritional value of some of its staple items, such as ketchup, he said. Research has linked the consumption of ultra-processed foods to increased risk of health issues, the BMJ medical journal has said. AdvertisementAbrams Rivera told The Journal that the processing of many of Kraft Heinz's products was necessary to supply a growing population, however. Nevertheless, the CEO said he remained committed to cutting sodium and sugar from Kraft Heinz's products, per The Journal.

Persons: Kraft Heinz, Carlos Abrams, Abrams, Rivera, —, Rachel Rothman, Abrams Rivera Organizations: Research, Service, Kraft, Wall Street, Centers for Disease Control Locations: San Diego

☆ 3G Capital quietly exited its Kraft Heinz investment last year
▼ + stars: | 2024-04-09 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

They had continued to be an investor and were treated as we do any investor," Kraft Heinz said in a statement to CNBC. "We did learn from their recent filing that 3G exited the Kraft Heinz stock entirely in 2023." Brazilian private equity firm 3G Capital quietly sold off its 16.1% stake in Kraft Heinz in the fourth quarter, nearly nine years after masterminding the blockbuster merger of Kraft Foods and Heinz with Warren Buffett. Kraft Heinz sought to drive inorganic growth through a takeover bid for Unilever, but the Popsicle owner rejected its offer. In 2022, it distributed about 7% of Kraft Heinz to investors in its fund, which reportedly included tennis star Roger Federer.

Persons: Kraft Heinz, Warren Buffett, 3G's, Heinz, Buffett, Jorge Paulo Lemann, Alexandre Behring, Joao Castro, Neves, Roger Federer, Carlos Abrams, Rivera, he's Organizations: 3G, CNBC, Kraft, 3G Capital, Kraft Foods, Heinz, Busch InBev, Burger King, Big, Unilever, Securities and Exchange, Berkshire, InBev, Planters Locations: Berkshire, Lactalis

☆ Instacart is betting on Google to supercharge its ad-selling business
▼ + stars: | 2024-01-09 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Instacart is opening up its ads program to sell targeted Google ads. Instacart's shopper data will be used to target the ads to specific groups of shoppers. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Under the deal, Instacart will use Google Shopping ads to get consumers to buy products from Kraft Heinz, Danone, and others on its platform. Instacart will use its own shopper data to target consumers so it can, for instance, send an ad for Kraft Heinz's Philadelphia Cream Cheese to a repeat Instacart shopper searching for cream cheese on Google.

Persons: — Organizations: Service, Google, Kraft Heinz, Danone, Kraft Heinz's, Business Locations: Kraft Heinz's Philadelphia

☆ Kraft Heinz's Carlos Abrams-Rivera on the consumer, Taylor Swift-inspired sauce
▼ + stars: | 2023-11-03 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailKraft Heinz's Carlos Abrams-Rivera on the consumer, Taylor Swift-inspired sauceKraft Heinz Incoming CEO Carlos Abrams-Rivera speaks with CNBC's Becky Quick about what he's seeing from consumers, new product based on Taylor Swift, and more.

Persons: Kraft Heinz's Carlos Abrams, Rivera, Taylor Swift, Carlos Abrams, Becky Quick Organizations: Kraft Heinz

☆ Kraft Singles' hard-to-remove wrappers were the number one complaint for customers. Now, the wrapper is causing a recall.
▼ + stars: | 2023-09-21 | by ( Alex Bitter | ) www.businessinsider.com time to read: +2 min

Kraft Heinz is recalling some Kraft Singles due to faulty plastic packaging. Kraft Heinz issued a recall for Kraft Singles on Tuesday, according to a press release from the company. AdvertisementAdvertisementThe recall comes a few months after Kraft Heinz rebranded its cheese slices. Kraft Heinz makes a variety of food products, from Capri-Sun juice pouches to Heinz ketchup. It was created by a merger in 2015 between Kraft and Heinz shepherded by private equity owner 3G Capital.

Persons: Kraft Heinz, Heinz, Heinz shepherded Organizations: Kraft, Service, CNN, 3G Capital, Employees Locations: Wall, Silicon, Capri

Reuters GraphicsReuters spoke to four shareholders that have launched activist campaigns who said that some big consumer goods companies are ripe for executive changes after failing to impress. Reuters GraphicsMany large consumer goods companies generally hold low levels of debt and are cash generative, said André Medeiros, managing director and Alvarez & Marsal's EMEA consumer and retail leader. 'ADVOCATING FOR MANAGEMENT CHANGE'Gianluca Ferrari, founding partner of investor Clearway Capital, said his firm had some consumer companies on its radar but declined to name them. He did not identify specific executives nor disclose the nature of his work with consumer companies. In October, Reuters reported that Peltz had approached former CEOs of consumer goods companies as candidates for the Unilever top job.

Persons: Danone's, Emmanuel Faber, David Samra, Samra, Alvarez, Marsal, André Medeiros, Nelson Peltz, Artisan's Samra, We're, Peltz, Heinz, Gianluca Ferrari, Ferrari, Clearway, Glanbia, Faber, Bluebell, Nicolas Ceron, Ceron, underperformance, Kraft Heinz, KHC.O, Andrew Hayes, Russell Reynolds, John Long, Korn, Long, Alan Jope departure's, Unilever's, Graeme Pitkethly, Hein Schumacher, Heinz's, Bill Johnson, Nelson, Richa Naidu, Matt Scuffham, Daniel Flynn Organizations: Artisan Partners, Reuters, Danone, Evian, Unilever, Consumer Products, Reuters Graphics Reuters, Reuters Graphics, Marsal's EMEA, Billionaire, Artisan, Cadbury Schweppes, Heinz, Trian, Bluebell Capital, shareholders, Bluebell, Diageo, Russell Reynolds Associates, Thomson Locations: York, H.J, Frankfurt, Western Europe, North America

Insider identified the chief marketing officers to watch in 2023. Our list recognizes the newest marketing chiefs rethinking the status quo and reshaping marketing. While the chief marketer's tenure has always been among the shortest in the C-suite, it can be a path to the very top of the corporate ladder. For instance, Taco Bell's global chief brand officer, Sean Tresvant, is set to become the company's CEO next year. Though turnover remains high, there will always be a crop of newly minted chief marketers poised to bring their companies to new heights.

Persons: They're, inclusivity, Sean Tresvant, Kraft, Diana Frost, Jenny Lewis, Glossier's Kleona Mack, who's Organizations: Motors, AB InBev, Taco, Mercedes, Benz

☆ Cramer's Lightning Round: Ferrari is a 'true juggernaut'
▼ + stars: | 2023-07-06 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

Stock Chart Icon Stock chart icon Origin Materials' year-to-date stock performance. Stock Chart Icon Stock chart icon Orange's year-to-date stock performance. Stock Chart Icon Stock chart icon Ferrari's year-to-date stock performance. Stock Chart Icon Stock chart icon Walt Disney's year-to-date stock performance. Stock Chart Icon Stock chart icon Marathon Digital's year-to-date stock performance.

Persons: I'm, it's, Walt Disney's, Walt Disney, Bob Igar, Kraft, Kraft Heinz, Jim Cramer's Locations: Orange, America

☆ Kraft Heinz wants you to mix flavors in your ketchup
▼ + stars: | 2023-05-17 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +3 min

Now, Kraft Heinz wants to do the same for dipping sauces. Kraft Heinz (KHC) plans to start running pilot programs with the product in restaurants from late 2023 into early next year. The Kraft Heinz CompanyThe base options could change over time, a relief for those already worried about the lack of mayo. Through 2027, Kraft Heinz has a goal of an additional $2 billion in North American retail revenue from innovation. “We’re really excited to put consumers in control of that and what we can learn from it.”Lately, Kraft Heinz is all about letting customers mix and match.

☆ Kraft Heinz unveils customizable sauce dispenser with more than 200 condiment combos for restaurants
▼ + stars: | 2023-05-17 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

Now, Kraft Heinz wants to offer customers more than three times that number of condiment options through a new customizable sauce dispenser, created for food-service clients. The machine, called the Heinz Remix, is the latest example of Kraft Heinz leaning into its away-from-home segment to grow sales. In the first quarter, Kraft Heinz's North American food service division reported sales growth of more than 25%. In its latest quarter, Kraft Heinz reported North American sales grew by 6.2% as higher prices offset shrinking demand from inflation-weary shoppers. Shares of Kraft Heinz have fallen 3% this year, giving it a market value of $48.5 billion.

☆ Kraft Heinz 'Remix' customizable sauce dispenser looks just like a Coca-Cola Freestyle machine, but for sauce
▼ + stars: | 2023-05-17 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +3 min

Heinz is channeling its inner Coca-Cola with a new custom sauce dispenser, the Heinz Remix. "As a company, we're transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers," Alan Kleinerman, Kraft Heinz vice president of disruption, said in a statement. "Heinz Remix is a great example of this consumer-first approach to innovation." The machine is reminiscent of the Coca-Cola Freestyle machine introduced in 2009, dispensing dozens of soda pop products that can be combined and customized to create unique beverages. Heinz announced a Coca-Cola Freestyle-like custom sauce dispenser.

☆ Walmart keeps grocery prices steady amid inflation, antitrust claims
▼ + stars: | 2023-05-05 | by ( Siddharth Cavale | ) www.reuters.com time to read: +6 min

During the period, while U.S. inflation averaged 7.5% Walmart kept prices steady, the Dataweave analysis shows. Reuters Graphics Reuters GraphicsThis was during a time when world food prices hit record highs and U.S. food-at-home prices rose in the double digits. Food-at-home prices, or prices of food bought at grocery stores and supermarkets, are expected to rise a further 6.6% this year, according to the U.S. Department of Agriculture. The data set, which included batteries in the basket of goods, showed that Walmart sold Energizer batteries at a significant discount to rivals. Similarly, at least two different types of Energizer coin batteries sold at Walmart were found to be between 30% and 35% cheaper than the next lowest priced rival.

☆ Kraft wants to remake the TV dinner
▼ + stars: | 2023-05-03 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +6 min

On Wednesday, Kraft Heinz officially introduced Homebake 425°/:30, the company’s new line of frozen meals. Kraft HeinzFor Kraft, the new brand is part of an effort to increase the company’s net sales by $2 billion through 2027. As part of its earlier turnaround efforts, Kraft Heinz has been trying to reinvigorate decades-old brands like Velveeta and Oscar Mayer. In that time, frozen food prices jumped 16.3%, well above recent annual trends for grocery prices as a whole. In 2020, Kraft Heinz announced that it was divesting its natural cheese business.

☆ 10 Things in Tech: Salesforce, cold plunges, and Tesla's biggest Chinese rival
▼ + stars: | 2023-05-01 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

Maybe I'll go to a coffee shop for something stronger than my usual Trader Joe's instant cold brew. How these OnlyFans creators used Reddit to grow their businesses. Tesla's biggest Chinese rival just released an $11,000 EV. Heinz promised to buy the infamous "ketchup boat guy" a boat with a GPS. But he said the money from Heinz only afforded him a small used boat and engines.

☆ Heinz offered the fisherman who survived 24 days at sea a new boat with GPS, but he didn't get enough money to buy one with a navigation system
▼ + stars: | 2023-04-28 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Heinz appealed to the internet to find a fisherman who survived 24 days at sea on ketchup. Heinz said the "ketchup boat guy" preferred cash so he could get a new boat more quickly. The company offered to give fisherman Elvis Francois a new boat complete with a navigation system after learning he'd survived 24 days lost at sea on just ketchup and seasonings. Francois told Insider he could only afford to buy a small used boat and engines as the money Heinz gave him "wasn't enough" for a sailboat. He spent EC$18,000 on a small boat and EC$20,000 on two motors.

☆ Heinz plans to give a new boat to a man who says he survived 24 days stranded at sea by eating ketchup after tracking him down
▼ + stars: | 2023-02-26 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Elvis Francois says he survived being stranded at sea for more than three weeks by eating ketchup. Elvis Francois told Insider on Saturday he'd heard from many people that Heinz was trying to find him, but he didn't have a phone. He says he survived by eating ketchup three times a day with garlic powder and stock cubes for 24 days. Colombian Navy personnel attend castaway Elvis Francois after he was rescued in January. Colombian Navy/APEating ketchup for 24 days hasn't put him off the condiment, as Francois told Insider he still used it.

"Because the consumer is now under more pressure, and Walmart is under pressure, that sets up a dynamic where there's probably not a lot of pricing going forward." The clout Walmart holds over suppliers also means that Walmart would likely get the lowest percentage of any price hikes manufacturers implement, according to investors who track the company. In 2018, Walmart pulled Campbell Soup Co's (CPB.N) products during the key winter season over a dispute over prices and shelf space promotion. At the time, Tesco labeled Heinz's price hikes as "unjustifiable." After raising prices four times in 2022, he said, Clorox doesn't "have any additional plans" to hike prices this year.

☆ Kraft Heinz turns to gimmicks and nostalgia to revive its ‘dusty’ brands
▼ + stars: | 2022-11-15 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Because they’re incredible.”More than half of Kraft Heinz’s business comes from just eight brands — the aforementioned three, plus Kraft Mac and Cheese, Philadelphia Cream Cheese, Heinz, Lunchables and Ore-Ida. For Kraft Heinz, which is relying on Patricio to execute a comeback, there’s a lot on the line. So we have more loyalty.”For that reason, Kraft Heinz has leaned in to promoting its legacy brands — and with sometimes outrageous marketing. Kraft HeinzOther Kraft Heinz brands have also used attention-grabbing marketing campaigns. Kraft Heinz’s brands now have a presence on gaming platforms like Roblox, in addition to social media channels and other platforms.

☆ The execs behind Super Bowl ads for brands like Mars, ViacomCBS, and Heinz share how ideas come to be — and what makes them go viral
▼ + stars: | 2022-01-27 | by ( Jenny Powers | ) www.businessinsider.com time to read: +9 min

Insider asked three ad-industry execs who've worked on Super Bowl spots what it takes to succeed. 4 in last year's top 10 Super Bowl LV commercials, according to USA Today's Ad Meter. In 2015, the web-hosting company sparked massive outrage over a spot it planned to run during the Super Bowl. "The Super Bowl is a brand's opportunity to surprise viewers and give them something they didn't see coming. Neither Newcastle campaign, If We Made It or Band of Brands, was actually aired during the Super Bowl.

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